BookStudio offers a full menu of services, from
pinpointing the goals for a publishing strategy to complete development
to marketing and distribution consultation. Each project is tailored to
the specific client to make each relationship as efficient and
effective as possible.
Publishing Strategy Development:
Before a word is written, it is essential to
determine how and why a publishing strategy will best work for you and
your company. BookStudio will listen to your business and branding
goals, then work to define your message and your core audience.
• Pinpoint the goals and benefits of your
book development endeavor
• Profile your target audience and determine
how they will best hear your message
• Strategize how a book can set you apart
from your competition
• Determine the most effective outlets or
methods of distribution
Conceptual Development:
Once we have pinpointed the goals and strategy of
your publishing endeavor, we will determine the editorial focus and
handle for your book. From there, BookStudio will oversee the
development of a manuscript from outline to final draft.
• Create an editorial handle that connects
your message to your goals and resonates with your customers
• Develop a high-quality manuscript that
achieves articulated goals
• Hire and oversee writer and researchers
• Coordinate all manuscript editing and
approvals
• Assemble visuals, if necessary
Marketing Plan Development:
While the manuscript is in the Conceptual
Development phase, BookStudio will work with you to develop a book
marketing plan based on the goals and objectives you have established
during the publishing strategy development phase.
• Identify media hook
• Recommend promotional materials
• Design an executable, step-by-step
promotional plan
Book Shepherding:
Once the manuscript is final, BookStudio oversees
book design and manufacturing. We will also recommend distribution
options, where applicable.
• Oversee design of cover and interior
• Coordinate all proofing
• Source and manage manufacturing stage
• Establish publishing company, when
applicable
• Suggest distribution options
